I was contacted by a local Web and Media Solutions company to update the British Ice Hockey logo.

The brand as it stands is very well know, so the brief was to just make a few subtle amends and add the Union Jack in some way. After researching other Ice Hockey logos I found they all follow a similar theme – Bold Colour – Stand Out – Very in your face!  as we needed to keep the logo ‘similar’ to the old one it was a case of finding the best way to present the Union Jack within the logo.

The final logo ticks all boxes and will be used in a variety of ways.

www.britishicehockey.co.uk

http://www.jdgmedia.co.uk/blog/new-logo-for-british-ice-hockey-unveiled/